For my commercial, i will not be using basic codes or conventions. Instead, i will thrive to take a different route and make my commercial original. The style i will be using will be somewhat humorous but at the same time a bit more serious. This is because i want to draw the attention of the audience with the humor but also let the information about the product stick to them so they'll be more intrigued. My form will be direct address, so i will not be using voice overs. The codes i will be using will be just standing my phone up horizontally on a table or stool that will show off my setting and surroundings and myself. Some techniques i will be using for my commercial will be stereotypes and repetition. I will be using stereotypes as my examples to sell my product. For example, i will be showing off the phone in different styles and cases that would match different people's preferences. This would make the audience even more intrigued in my opinion. This is ...